Rewiring Leadership for the Future

Where neuroscience, behaviour, and business strategy meet,

to unlock transformational leadership.

Who We Are

Science. Strategy. Shift.

At Neuropa, we help leaders and organisations navigate complexity through cutting-edge behavioural science and leadership design.
Founded by neuroscientist and global speaker Dr. Maryam Bigdeli, we blend the latest in brain-based research with the real-world demands of senior leadership.
Our work spans industries and borders — from pharmaceuticals to finance, from boardrooms to innovation labs — always with one goal in mind: to create measurable, sustainable human impact.

Our Beliefs

Self-awareness precedes performance.
Culture eats tools for breakfast.
Real change starts in the brain.

Meet The Team

Programmes that Rewire Leadership

Leading in Change –

The Neuroscience of Transformation

The Resilient Brain –

Thriving Under Pressure

Neuroplasticity in Action –

Embedding Behavioural Change

The Neuroscience of Trust & Psychological Safety

The Brain on Innovation –

Unlocking Creative Leadership

Executive 1:1 and Team Coaching

Explore Our Solutions

Neuroscience x Business

Neuroscience of Leadership

The Science of Better Decisions, Stronger Teams, and Sustainable Impact
Focus:

Brain systems behind decision-making, empathy, and motivation
Building cognitive agility and emotional regulation
Translating neuroscience into daily leadership practices
Best for: Emerging and mid-level leaders; new leader induction
Delivery: Workshop | Modular learning journey | Virtual masterclasses

The Resilient Brain – Thriving Under Pressure

How Leaders Build Resilience, Focus, and Mental Agility
Focus:

Prefrontal cortex under pressure
Stress and performance curve
Neural strategies for managing overload, complexity, and uncertainty
Includes: Burnout prevention, brain-based energy management
Best for: Fast-scaling teams, high-demand industries, exec teams

Neuroplasticity in Action – Embedding Behavioural Change

How to Hardwire New Habits and Leadership Culture
Focus:

Habit loops and the role of the basal ganglia
Making change stick through spaced repetition and micro-reinforcement
Applying brain-based nudges and anchors
Includes: Habit diagnostics, behavioural experiments
Best for: Cultural transformation, leadership transitions, post-M&A

The Neuroscience of Trust & Psychological Safety

Creating Environments Where People Think, Speak & Innovate Freely
Focus:

Amygdala, threat/reward circuits, and psychological safety
E.A.R.S.S. model for inclusive leadership
Building trust through brain-aligned communication
Best for: DEI efforts, senior leadership culture, team development

The Brain on Innovation – Unlocking Creative Leadership

How to Cultivate Cognitive Flexibility and Breakthrough Thinking
Focus:

Default Mode Network and creative cognition
Curiosity, cognitive looseness, and insight moments
Conditions for flow and ideation
Includes: Innovation labs, design sprints with neuroscience primers
Best for: R&D, strategy, transformation teams, cross-functional innovation hubs

Neuroscience of Influence & Persuasion

Leading Through Friction With Brain-Based Communication
Focus:

Emotional contagion and mirror neurons
Narrative neuroscience and memory
Framing messages to activate reward vs threat
Includes: Persuasive communication labs, scenario-based simulations
Best for: Sales leadership, board influencing, stakeholder engagement

What Makes Neuropa Unique

At Neuropa, we don’t just talk about leadership — we rewire it.

What sets us apart is the integration of cutting-edge neuroscience with deep, real-world understanding of organisational behaviour. We translate brain science into practical tools that help leaders navigate uncertainty, shift mindsets, and embed lasting change.

We’re not consultants. We’re partners in transformation.

We don’t deliver theory. We create experiential, insight-rich journeys grounded in evidence and shaped by your context.

Our work is:

Scientifically grounded – rooted in the latest behavioural neuroscience
Deeply human – built around psychological safety, empathy, and trust
Designed for impact – every session, tool, and habit is aimed at long-term behavioural shift
Tailored, not templated – co-created with your needs, not pulled off a shelf

Neuropa is where science meets leadership – for results that are not just seen, but felt.

Our Approach

At Neuropa, our approach is designed to create deep, lasting change — rooted in neuroscience, shaped by context, and delivered with purpose. We follow four principles:

1. Diagnose Before Design

We begin by understanding your leaders, your culture, and your challenges. Whether through diagnostics, dialogue, or data, we don’t guess — we ground.

2. Design for the Brain

Our learning journeys are crafted around how the brain actually learns and changes — using repetition, emotion, reflection, and action. Every touchpoint is intentional.

3. Make It Experiential

We don’t do passive content. From immersive sessions to behaviour labs, we create space for leaders to think, feel, try, and apply.

4. Embed the Shift

We build in nudges, peer learning, coaching, and post-session tools to ensure insight turns into habit — and habit into culture.

Our Clients

We believe every client is a valuable, long-term partner.

The Client Experience

I had the pleasure of partnering with Dr. Maryam on the Women in Leadership Programme. Her meticulous learning needs analysis, deep learner engagement, and agile, bespoke design ensured the programme was highly relevant and impactful.

Her world-class facilitation received outstanding feedback, and her professionalism, flexibility, and commitment to excellence make her an exceptional partner. I highly recommend her.

Majed Ahmed

Majid Al Futtaim/Dubai

Having worked with Maryam both as a participant and organiser, I highly recommend her as a professional facilitator. Her sessions are always well-structured, engaging, and thoughtfully tailored to individual needs.

What truly stands out is her focus on personal growth — fostering confidence, self-awareness, and the motivation to step beyond comfort zones. Maryam creates a supportive, inspiring environment that drives meaningful and lasting development.

Peter Riedl

Berndorf Belt/USA

I had the pleasure of working with Maryam on a transformational leadership programme at Omantel, where she played a pivotal role as Programme Director. Her strategic insight, meticulous design, and ability to align content with evolving leadership needs made the programme both practical and impactful.

Maryam’s dedication, adaptability, and passion set a new benchmark for leadership development. She’s a true asset and a pleasure to work with.

Munal Al Lawati

Omantel/Oman